Did you know” these digital trends?
- June 25, 2019
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As we are 6 months down into 2019, the digital marketing graph has been inclined to a new level. Be it content marketing, Social media, SEO they are facing a dramatic shift. There are so many trends dominating the marketing sector, it is difficult to rank them in the order of preference.
The trajectory for digital landscape, or ‘cyberspace,’ has been steadily growing since the 1990’s, and now, just a few decades later, it is a major virtual environment for the vast majority of people on the planet. Terms like “FOMO”(Fear...
Everything you wanted to know about QR codes
- March 29, 2019
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A QR code or a Quick Reference code is a set of black and white squares in a unique pattern. They convey a meaning, text or most often a website URL. The unique arrangement of the squares inside may look very cryptic and complex to the human eye but is plain and simple to a specially designed QR code reader. Current mobile phone cameras are also equipped to read QR codes and display information present in the same.
Who use it?
All IT companies, especially product companies...
Influential Marketing- The Era of Digital Marketing.
- January 25, 2019
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The people who were born in the 90’s might remember this line very well, echoed by every mother at least a thousand times: “Stop staring at that idiot box!” Are we right or are we right??
There was a time when the trendiest marketing tool was the television and every marketer, every company in its sane mind, had spent a fortune on creating advertisements to showcase themselves. Fast forward a few years, in 2017, the size of the screen has shrunk to fit your palm, the companies have gotten smarter and...
Branding Strategy – The Game Changer
- January 25, 2019
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Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels by projecting themselves bigger than they are in reality. The problem lies in the fact that these companies have the biggest misconceptions that “constantly branding themselves and carrying out branding activities is what consists of a Brand Strategy. Then there is a small part of the crowd who haven’t even heard the term.
In reality, a branding strategy is never about the branding activities which need to...
Does your logo resonate with the “TREND”?
- January 25, 2019
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The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another one? However, today your logo acts more than a differentiator. It’s the first impression of your company, it’s the status symbol for your customers, a platform to showcase your creativity and ideals of your company. 2017, being called the year of the start-ups, saw immense creativity in this field and became a reason for strong trends to arise in the designing industry.
Some of the logo trends...
Have you ever thought of evaluating your Brand’s performance?
- January 25, 2019
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In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can rate yourself between 1-10. (This will help you to determine your brand strength.)
1) Are the purpose, vision, mission and brand values embedded in every team member’s thought process? Do they...