Public Relations
We believe public relations is more than getting a company mentioned in the media. It is about identifying stories that matter, communicating them effectively and building meaningful relationships with relevant audiences.
Build Visibility. Shape Perception.
At MAD Designs, we combine brand strategy, storytelling, media understanding and communication to help businesses build visibility and communicate their stories with greater clarity.
As a public relations agency in India, we work with startups, growing businesses and established organisations to create PR strategies that strengthen brand visibility, credibility and reputation.
Why Does Your Business Need Public Relations?
In competitive markets, simply being visible is not enough. Customers, investors, employees, partners and other stakeholders also need reasons to trust and remember your organisation.
You may be launching a new business, introducing a product, entering a new market, celebrating a milestone or building the profile of your leadership team. Public relations can help turn those developments into relevant stories.
When your brand has something meaningful to say, PR can help the right audiences hear about it.
A strategic PR approach can help you:
Build brand visibility
Strengthen credibility
Communicate business achievements
Build relationships with media
Create awareness around launches
Establish thought leadership
Support reputation building
Communicate important announcements
Strengthen executive visibility
Support broader marketing objectives
Our Public Relations Services
Our PR services combine strategic communication, storytelling and media outreach.
Let’s get started
PR Strategy
We define communication objectives, key audiences, messages, story opportunities and relevant media directions.
Media Relations
We help businesses develop relationships and communication with relevant journalists, publications and media platforms.
Corporate PR
We develop communication around company milestones, achievements, announcements, business developments and organisational initiatives.
Product & Brand PR
We create stories around product launches, new offerings, innovations, campaigns and brand developments.
Thought Leadership
We help leaders and subject-matter experts develop ideas, viewpoints and communication themes that can contribute to their professional visibility.
Founder & Executive PR
We help build the public profile of founders and senior leaders through relevant stories, interviews, opinions and industry communication.
Press Releases & Media Communication
We develop clear and newsworthy press releases, media notes and communication material based on the story and audience.
Launch PR
We create PR strategies around business, product, service and market launches to build awareness and generate relevant attention.
Who Is Our Public Relations Expertise For?
Our approach is for organisations that want to build visibility and credibility through meaningful communication.
Start-ups & New Businesses
Introduce your business, communicate your story and build awareness in relevant markets.
Small & Growing Businesses
Use business milestones, expertise, innovation and customer stories to strengthen visibility.
Established Companies
Communicate launches, achievements, innovations, leadership and business developments.
Corporates
Build structured communication across brands, business units, leadership teams and stakeholder groups.
Public relations should not be about generating publicity for the sake of publicity.
More Than a PR Agency
The strongest PR stories are connected to something meaningful — a business development, an insight, an innovation, a milestone or a perspective that is relevant to an audience. At MAD Designs, our brand consulting, creative and marketing expertise helps us understand the bigger brand story before developing communication around it. We focus on creating stories that are relevant to the business, credible for the audience and appropriate for the media.
What You Get
Depending on your requirements, a public relations engagement can include:
A successful PR programme should do more than create media mentions.
From Visibility to Reputation
It should help people understand what your organisation stands for, recognise your expertise and build familiarity and credibility over time. That is the role of strategic public relations.
Public Relations FAQ
A PR agency helps businesses manage communication with relevant audiences and media through strategy, storytelling, media relations and reputation-focused communication.
Public relations is the strategic management of communication and relationships between an organisation and its audiences, including media, customers, employees, partners and other stakeholders.
Advertising involves paid media placements where the organisation controls the message and placement. PR focuses on communication, relationships, earned visibility and reputation.
Yes. PR can help startups communicate their story, launches, expertise, milestones and innovations to relevant audiences.
Thought leadership involves sharing informed perspectives, expertise and ideas on subjects relevant to an organisation's industry or audience.
Yes. Founder and executive PR can include thought leadership, interviews, media opportunities, business stories and other relevant communication.
A PR strategy can include communication objectives, target audiences, key messages, story themes, media opportunities, outreach approach and measurement.
There is no fixed cost. Investment depends on the scope, target markets, media requirements, frequency of communication and duration of the engagement.
PR is generally a relationship- and reputation-building activity. Timelines vary depending on the story, industry, media interest, news cycle and outreach strategy.
Yes. Launch PR can help create awareness and communicate the relevance, story and value of a new product, service or business.
