I am thinking of upgrading my Mac to a newer version. I casually spoke to my friend about it and discussion soon turned towards the economics of buying a new laptop.

Many of us make impulsive decisions about laptops. When we want to use it as a tool to run a business,we should be far more calculative, look for return on investment and still respect emotional aspects of it.

Is current hardware becoming bottleneck for your productivity?
Is it taking too long to render graphics? Does your code take too long to...

Content Marketing has been the buzz word on everyone’s lips for a while now, but a lot of people still don’t understand how it really differs from brand blogging.

Content continues to be the backbone of an integrated digital approach to marketing. That means it also needs strategy behind it so that it reaps the rewards you’re looking for. The truth is that blogging and Content Marketing each offer audiences something completely different.

In short, blogging helps tell a story about your company and lets customers know that you care; while Content...

Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers.

But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade

This blizzard of messages sent globally every day includes:

Not to mention the plethora of messages delivered over longer-established channels. There’s even been research into ‘adverts in space’ in...

With the New Year 2020 new quests, new trends are in the offing for us. If you are a potential marketer, then you would have noticed the changing SEO trends.

As a Brand consultancy in Pune we make sure we are at the top of any new digital marketing trends that are on the way. Similarly, SEO has become a huge part of the digital marketing world and these trends will help you keep your SEO game strong.

To keep up your site’s high rankings or to enhance a website from base...

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

What Are Google Ads (AdWords)?

Google offers paid advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s Adsense program.

Google...

Do you ever wonder about gaming up your social media marketing skills?

Well… Guess what? You’re at the Right Place!! For high effectiveness, you have to opt for the right tools!
The best part about these automated tools is that it helps you promise your content to the fullest, intern managing your schedule and most important aspect of them all – Time!

Some might wonder, ‘Why Social Media Marketing?’

Here’s your answer! Social Media Marketing has proven to be the most cost-effective online marketing strategy for quite a while! The whole deal is...