What is Brand Management in Marketing?
- October 19, 2022
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One of the most common mistakes done by entrepreneurs today, is defining their business as a ‘Brand’, without truly checking all the boxes required to establish and manage it. A well-planned brand management strategy is a necessity to, not only create goodwill and trust amongst customers, but also to systematically achieve the company’s vision and goals. Businesses need to invest a considerable amount of time and thought to set up their brand, or partner with experienced brand consultants or branding agencies, to streamline their branding. Once, the brand is established,...
How to Choose a Digital Marketing Agency
- September 17, 2022
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Let’s face it! In today’s world, the popularity of a business is simply judged by its popularity on the internet. There might hardly be any business out there (and we literally mean in single digits) who can say their digital presence doesn’t matter for growth. Choosing the right digital marketing agency, as a partner, has become as important as choosing your sales VP, or something similar.
What is a digital marketing agency?Before we jump into how to choose a digital marketing agency, its important to understand exactly understand what a digital...
Why Do Businesses Need a Brand Consultancy?
- August 23, 2022
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The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and IKEA might have convinced people that making and setting up their own furniture is exciting. But, as a business owner, do you think that the idea of ‘creating your own Brand’ is a smart business move?
A brand consultant is necessary for a business to understand exactly how to position itself amidst its competition. Branding requires multiple factors to be juggled and monitored; the online presence of...
How to Choose a Brand Consultancy in India?
- August 23, 2022
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India has always been a lucrative market for businesses, considering its wide demography, increasing per capita income, huge spending capacity of the masses and the openness of the audience to try out emerging trends. No wonder every big and small company wants to explore this potential and enter the Indian market. However, this scenario brings along with it, a completely new set of challenges, especially for small businesses. A country being recognized as a start-up hub, also means that the rate at which start-ups fail is high. As the competition...
The Cost of Digital Productivity
- April 23, 2021
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I am thinking of upgrading my Mac to a newer version. I casually spoke to my friend about it and discussion soon turned towards the economics of buying a new laptop.
Many of us make impulsive decisions about laptops. When we want to use it as a tool to run a business,we should be far more calculative, look for return on investment and still respect emotional aspects of it.
Is current hardware becoming bottleneck for your productivity?
Is it taking too long to render graphics? Does your code take too long to...
Difference between Content Writing and Blogging
- April 23, 2021
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Content Marketing has been the buzz word on everyone’s lips for a while now, but a lot of people still don’t understand how it really differs from brand blogging.
Content continues to be the backbone of an integrated digital approach to marketing. That means it also needs strategy behind it so that it reaps the rewards you’re looking for. The truth is that blogging and Content Marketing each offer audiences something completely different.
In short, blogging helps tell a story about your company and lets customers know that you care; while Content...