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Influential Marketing- The Era of Digital Marketing.

Influential Marketing- The Era of Digital Marketing.

  • January 25, 2019
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The people who were born in the 90’s might remember this line very well, echoed by every mother at least a thousand times: “Stop staring at that idiot box!” Are we right or are we right??

There was a time when the trendiest marketing tool was the television and every marketer, every company in its sane mind, had spent a fortune on creating advertisements to showcase themselves. Fast forward a few years, in 2017, the size of the screen has shrunk to fit your palm, the companies have gotten smarter and...

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Branding Strategy – The Game Changer

Branding Strategy – The Game Changer

  • January 25, 2019
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Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels by projecting themselves bigger than they are in reality. The problem lies in the fact that these companies have the biggest misconceptions that “constantly branding themselves and carrying out branding activities is what consists of a Brand Strategy. Then there is a small part of the crowd who haven’t even heard the term.

In reality, a branding strategy is never about the branding activities which need to...

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Does your logo resonate with the “TREND”?

Does your logo resonate with the “TREND”?

  • January 25, 2019
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The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another one? However, today your logo acts more than a differentiator. It’s the first impression of your company, it’s the status symbol for your customers, a platform to showcase your creativity and ideals of your company. 2017, being called the year of the start-ups, saw immense creativity in this field and became a reason for strong trends to arise in the designing industry.

Some of the logo trends...

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Have you ever thought of evaluating your Brand’s performance?

Have you ever thought of evaluating your Brand’s performance?

  • January 25, 2019
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In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can rate yourself between 1-10. (This will help you to determine your brand strength.)

1) Are the purpose, vision, mission and brand values embedded in every team member’s thought process? Do they...

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Importance of color schemes in branding

Importance of color schemes in branding

  • January 25, 2019
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Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding. Branding conveys meaning, but only when backed up with colors, does it produce a cohesive and strong identity.

There are many factors worth considering in choosing colors for a brand or a business product such as what is the nature of the product? Is it a service or product you are selling? Are the potential consumers old or young? Is your product prestigious or just something that...

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Metaphors : Powerful tools for Branding

Metaphors : Powerful tools for Branding

  • January 25, 2019
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Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor that shapes understanding and expectations. And this approach is equally effective in branding.

Every renowned brand owns its tone. It’s something to which brand is stuck for a long long time. whatever happens, this tone doesn’t change. This tone is nothing but a brand metaphor. This increases the intensity of retaining information in customers’ mind and enhances its recall value.

Metaphors are powerful communication tools in branding. They...

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