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Posts for Branding Category
Why Do Businesses Need a Brand Consultancy?

Why Do Businesses Need a Brand Consultancy?

  • August 23, 2022
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The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and IKEA might have convinced people that making and setting up their own furniture is exciting. But, as a business owner, do you think that the idea of ‘creating your own Brand’ is a smart business move?

A brand consultant is necessary for a business to understand exactly how to position itself amidst its competition. Branding requires multiple factors to be juggled and monitored; the online presence of a business, the communication...

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How to Choose a Brand Consultancy in India?

How to Choose a Brand Consultancy in India?

  • August 23, 2022
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India has always been a lucrative market for businesses, considering its wide demography, increasing per capita income, huge spending capacity of the masses and...

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Branding Strategy – The Game Changer

Branding Strategy – The Game Changer

  • January 25, 2019
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Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels...

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Does your logo resonate with the “TREND”?

Does your logo resonate with the “TREND”?

  • January 25, 2019
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The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another...

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Have you ever thought of evaluating your Brand’s performance?

Have you ever thought of evaluating your Brand’s performance?

  • January 25, 2019
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In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and...

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Importance of color schemes in branding

Importance of color schemes in branding

  • January 25, 2019
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Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding....

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Metaphors : Powerful tools for Branding

Metaphors : Powerful tools for Branding

  • January 25, 2019
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Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor...

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The YIN & Yang in Branding

The YIN & Yang in Branding

  • January 25, 2019
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The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and...

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Those 9 Magical Words

Those 9 Magical Words

  • January 25, 2019
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There was a time when people used to relate branding to designing. ‘The better your designs, the better your branding’ was the common notion...

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Are you priced perfect?

Are you priced perfect?

  • January 25, 2019
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While young, I used to watch the popular show ‘Kaun Banega Crorepati’ (KBC). While seeing it, I used to wonder – are those questions...

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