What is the Role of Branding in the Service Industry?
- June 19, 2024
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“Your brand is what other people say about you when you’re not in the room,” said Jeff Bezos, founder of Amazon. This quote underscores the vital role branding plays, particularly in the service industry. In a sector where intangible offerings dominate, branding becomes the key differentiator, setting companies apart in an increasingly competitive marketplace. It is said that companies with strong brands see a 23% increase in revenue compared to those with weaker brands. This blog delves into the essence of service branding, its critical importance, and how businesses can harness its power for...
7 Key Elements of a Successful Brand Strategy
- April 05, 2024
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In today’s rapidly evolving marketplace, a well-defined and executed brand strategy can set a business apart from its competitors and build a loyal customer...
What Are the Brand Identity Trends in 2024?
- January 09, 2024
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Marketers are constantly searching for newer ways to attract audiences. You will always find them devising memorable digital experiences to pique user interest. Now,...
Why Hire a Branding Agency?
- June 17, 2023
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These organizations are very specialized in the services they provide. Their main objective is to assist in the creation, growth, upkeep,...
How Much Do Video Production Companies Charge?
- May 11, 2023
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A Video Production Company is a company of professionals who work towards making video content for marketing purposes of...
Brand Audit
- April 21, 2023
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Brand Audit is a great way to analyse where your brand stands in the market right now. It assesses your brand’s...
The Ultimate Guide to Brand Development Strategies
- March 04, 2023
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Many entrepreneurs or business executives are too focused on obtaining better sales results with direct commercial actions without understanding that they have a fundamental...
What is Brand Management in Marketing?
- October 19, 2022
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One of the most common mistakes done by entrepreneurs today, is defining their business as a ‘Brand’, without truly checking all the boxes required...
Why Do Businesses Need a Brand Consultancy?
- August 23, 2022
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The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and...
How to Choose a Brand Consultancy in India?
- August 23, 2022
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India has always been a lucrative market for businesses, considering its wide demography, increasing per capita income, huge spending capacity of the masses and...