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Have you ever thought of evaluating your Brand’s performance?

Have you ever thought of evaluating your Brand’s performance?

  • January 25, 2019
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In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can rate yourself between 1-10. (This will help you to determine your brand strength.)

1) Are the purpose, vision, mission and brand values embedded in every team member’s thought process? Do they talk the same language?

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Importance of color schemes in branding

Importance of color schemes in branding

  • January 25, 2019
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Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding....

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Metaphors : Powerful tools for Branding

Metaphors : Powerful tools for Branding

  • January 25, 2019
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Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor...

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The YIN & Yang in Branding

The YIN & Yang in Branding

  • January 25, 2019
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The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and...

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Those 9 Magical Words

Those 9 Magical Words

  • January 25, 2019
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There was a time when people used to relate branding to designing. ‘The better your designs, the better your branding’ was the common notion...

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Are you priced perfect?

Are you priced perfect?

  • January 25, 2019
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While young, I used to watch the popular show ‘Kaun Banega Crorepati’ (KBC). While seeing it, I used to wonder – are those questions...

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How ‘ WWW ‘ to amaze in your first impression

How ‘ WWW ‘ to amaze in your first impression

  • January 25, 2019
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Ever wondered why companies today are a really stressing into getting that perfect website for their business? Is it just because everyone else is...

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