The people who were born in the 90’s might remember this line very well, echoed by every mother at least a thousand times: “Stop staring at that idiot box!” Are we right or are we right??

There was a time when the trendiest marketing tool was the television and every marketer, every company in its sane mind, had spent a fortune on creating advertisements to showcase themselves. Fast forward a few years, in 2017, the size of the screen has shrunk to fit your palm, the companies have gotten smarter and the average customer has...