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Archive for January, 2019
Influential Marketing- The Era of Digital Marketing.

Influential Marketing- The Era of Digital Marketing.

  • January 25, 2019
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The people who were born in the 90’s might remember this line very well, echoed by every mother at least a thousand times: “Stop...

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Branding Strategy – The Game Changer

Branding Strategy – The Game Changer

  • January 25, 2019
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Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels...

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Does your logo resonate with the “TREND”?

Does your logo resonate with the “TREND”?

  • January 25, 2019
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The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another...

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Have you ever thought of evaluating your Brand’s performance?

Have you ever thought of evaluating your Brand’s performance?

  • January 25, 2019
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In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and...

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Importance of color schemes in branding

Importance of color schemes in branding

  • January 25, 2019
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Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding....

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Metaphors : Powerful tools for Branding

Metaphors : Powerful tools for Branding

  • January 25, 2019
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Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor...

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The YIN & Yang in Branding

The YIN & Yang in Branding

  • January 25, 2019
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The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and...

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Those 9 Magical Words

Those 9 Magical Words

  • January 25, 2019
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There was a time when people used to relate branding to designing. ‘The better your designs, the better your branding’ was the common notion...

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Are you priced perfect?

Are you priced perfect?

  • January 25, 2019
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While young, I used to watch the popular show ‘Kaun Banega Crorepati’ (KBC). While seeing it, I used to wonder – are those questions...

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How ‘ WWW ‘ to amaze in your first impression

How ‘ WWW ‘ to amaze in your first impression

  • January 25, 2019
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Ever wondered why companies today are a really stressing into getting that perfect website for their business? Is it just because everyone else is...

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