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How Much Do Video Production Companies Charge?

How Much Do Video Production Companies Charge?

What is a Video Production Company? 

A Video Production Company is a company of professionals who work towards making video content for marketing  purposes of other companies. Those videos could include ads, commercials, product intro, corporate training  videos etc. 

A video production company covers all stages of the film production process, from helping to create the initial  concept to exporting the final draft of the video. The steps along the process include creative consultation (coming  up with the initial ideas and plan), scripting, scheduling, providing the kit and crew, casting, shooting, editing,  composing the music, managing the sound design and dealing with the technical side to ensure the film is just  right.  

What is the cost of Video Production Service? 

Factors influencing the cost of video production: 


Determine the type and quality of video you want before you start comparing video production  companies. A live-action shoot with people is considerably different from a video with motion graphics  and animation. Because the resources and skills needed in these scenarios are highly varied and will  significantly affect the cost. You might find inspiration and advice to focus on a certain style for your video  by researching existing videos on YouTube or Vimeo. 

We’ve reached an interesting point in the history of video production. Over the past ten years, the price  of video equipment has drastically fallen. While the number of video producers and videographers has  grown. As a result, there is now an astounding amount of video on the internet. There have been billions  of hours of video uploaded. Maybe you’re questioning yourself if making additional videos is worthwhile. 

Clearly, the answer is yes. Videos are the most effective and impressive way to convey concepts, ideas,  and stories. However, high-quality videos with worthwhile information are necessary for them to have an  impact and stick in viewers’ minds. 


So in simple terms, this also raises the price of production. Let me be more specific about the  effects. Basically, if 10 designers are working on a project, it will be finished in, say, two days. If, for  instance, there is just one video designer working on the project, it will probably take longer. That is what  I intended. So, if you want to finish the job quickly, you’ll need to hire several video designers, which will  raise the cost. Therefore, everything again pays off for the overall time that you’re attempting to put in. 

The length of a finished video affects the production’s overall cost. A 2-minute video can be produced  with same resources as a 4-minute video. In all areas, from concept development to edits and final  adjustments, longer videos require more time. 

Type of video

  • Professional Video Production Cost

A professional video production company will already have a  room full of high-end tools that many individual businesses wish they possessed.


Video production businesses provide the tools and know-how to bring the story you want to tell  to life, from filters that manage ambient lighting to expert audio equipment and techniques to  keep the shot steady throughout. 


According to statistics, 90% of consumers use videos as a deciding factor when making a  purchase. Perhaps even more significant is the fact that 65% of website visitors are more likely to  select your good or service merely because you offered a good video. 

2. Marketing Video Production Cost

Production of marketing videos is a crucial part of every  organization. Because of this, more than 80% of marketers include video content in their overall  strategy for sales and marketing.  


This could involve advertising a product, outlining the process of your product or service,  expressing your corporate culture, or even creating an animated annual report. 

3. Animated Video Production Cost

A sort of material called an explainer video is made to explain a  company’s or brand’s goods or services. They can be used to explain a procedure, inform viewers  about a subject, or instruct staff members on duties that are relevant to their jobs. Explainer  films are a great approach to provide value and increase conversions for marketing objectives.  The cost of an animated video depends on a variety of things; animation might be very  challenging or very simple. Setting a budget for your animated film project can be difficult.  

4. Training Video Production Cost

One of the most important resources for professional  development is corporate training videos. This is due to the fact that training videos give  employees knowledge that is essential to the expansion and success of your company. 

Setting realistic goals, developing the video training material, composing the script, and adhering  to a professional video production procedure are all steps in the process of making training  videos. 

5. Promotional Video Production Cost

Since there is more competition and your target audience is  bombarded with messages coming at them from all sides, marketing your company, products,  and services is getting harder in today’s highly digitalized environment.  

Unquestionably, according to statistics, people click on videos as their first choice when they land  on a new webpage. Therefore, your promotional video should be effective in helping you stand  out from the competition, get leads and close sales, boost SEO, and get people to share your  content in addition to showcasing your goods and services. 

6. VR Video Production Cost

One of the most effective content forms for user engagement is 360°  video. It takes viewers to the center of a story and immerses them completely in a real-world or  customized setting. Your 360° material has the potential to be seen by millions because to the  support the format has received from key platforms like YouTube and Facebook. 

Video Length:  

o How much does it cost to make a 30 sec video? 

This question doesn’t have an obvious solution. The animation, voiceover, sounds, visuals, and  additional features all affect the video’s price. The price may also vary depending on the project’s 

size and completion date. Consequently, the average price of a 30-second advertising video is  between $1,500 and $2,500. 

o How much does it cost to make a 1 minute video? 

A one-minute introductory video may cost between $2,000 and $3,000 if it contains testimonials  or interviews. This price includes all of the pre-production planning, filming, editing, and post production work required to produce a quality video. 

o How much does it cost to make a 5 minute video? 

Pricing for finished minutes of video typically ranges from $1,500 to $10,000 depending on the  genre of footage. Budgeting is best done using averages, so for 5-minute movies, a realistic  estimate would be $3,000 each finished minute. 

o How much does it cost to make a 10 minute video? 

The production business will collaborate closely with the client to determine an estimated  budget for each component of the production in order to precisely calculate the cost of a 10- minute video. The average cost of producing a full minute of video is roughly between $1500 and  $10,000. 

Project Coordination Cost

The job of a project manager or coordinator is more than just handling  paperwork. The project manager or coordinator makes sure that production expenses don’t go above  your allotted budget for video production. Additionally, they oversee the production schedule, ensuring  that all parties participating in a project meet their deadlines. Production of videos is not an exception.  The project manager or coordinator is referred to as the producer in the context of video production. 

Script Development Cost

The idea planning and pre-production phases of the video production process  include script development. Outlining the overall strategy for the video, choosing the order of the  content, and, of course, writing the script itself are some of the components covered in this step. You must engage a qualified script writer if your video project calls for one. Depending on whether you  require a fully written script or an outline for your on-camera speakers to follow, the cost of scriptwriting  varies. Naturally, the price also depends on how long your film is.  

Visual Assets Costs

Shots that support what is being spoken on screen are beneficial for the majority of  videos. These are what the video production sector refers to as “B-roll” or “cut-away shots.” Cutaway  views of the product or service in use, for instance, might be used if you are describing it in your film. It is  more educational and helps maintain viewer interest if the audience is shown what is being described in  the video. 


Actors/Talents/Crew Costs

The price to employ actors, models, or voice-over talent if you’d prefer not to  appear on camera will again depend on their degree of experience and expertise as well as how much of  their time you’ll need.  

The amount of shoot days needed varies depending on the project. A full shoot day is equivalent to eight  hours, and a half-day is equivalent to four hours. (We charge a minimum of one half-day for sending a  videographer on a video shoot.) However, it costs 75% of what a single team member would pay for a full  day (more employees means more expense). This is due to the fact that the pre-production planning,  video equipment, lighting, and sound equipment required for the work are the same for full-day and half-

day shoots. Add an additional 2-3 hours for setting up the set, setting up the equipment, and taking down  the set. 

Location Costs

What location are you using? Are you taking pictures indoors or outside? Do you require a  studio or a sound stage? Do you have multiple locations where you’re filming? Are you using a green  screen when you shoot? Do you have to travel to other places? 

The producer/director and the team may need to travel to the location of the shoot occasionally due to  the complexity of the video production. Hiring a local videographer to do the task is adequate for some  projects. If you employ a non-local video production business, they might outsource a portion of the  shoot to independent contractors in your area to keep costs down. To supervise the shoot, the producer  or DP will nearly always visit to the shooting location. 

Music Licensing Cost

Another area where your budget will be greatly influenced by a few particular  elements is music licensing. One particular aspect in this case: Which music or songs are you intending to  license?  

There are certain websites that provide music without a license; nevertheless, always read the fine print  (the price of our video package includes this service). You have three choices for including music in your  videos: (Royalty-free) stock music, authorized music, specific score 

Equipment Cost

 If you’re just getting started or thinking about producing videos for your company, you  certainly have questions about what gear is most crucial and—more importantly—how much production  equipment costs. Although the overall cost of video production equipment has decreased over time, it is  still far from being affordable. 

Costs for professional video production equipment can mount up quickly, especially if your company  won’t be making videos frequently. If this describes your situation, be careful to think about whether you  want to bear the expense of manufacturing equipment or if perhaps hiring a professional is a better  choice. 

Post Production Cost

The intricacy of the video project affects the variables that influence pre-production  costs. Editing is simpler if the video project is straightforward and brief. The project can get more  complicated if there are many media pieces, graphics, or different camera elements, as well as multiple  interviewees.  

From project to project, postproduction varies tremendously. Simple projects with a runtime of up to two  minutes could need 1-2 days of postproduction. 3–10 days of postproduction work may be necessary for  large and complex films (5 minutes or longer). Each project differs in nearly every way. 

The amount of postproduction days is not arranged in a linear fashion. Client assessments and approvals  typically take a few days to two or three weeks. The editor advances to the next stage when the customer  has had an opportunity to examine and approve a draft. 

When Should You Invest in Video Production Services?

Since the launch of YouTube in 2005, which is undoubtedly the most popular video platform, the use of video  material has increased significantly. Today, with 86% of businesses already investing in visual content, videos have  taken over the globe and are essential tools in content marketing for small and established organizations alike.  Here is a list of the factors that make investing in video content more crucial than ever: 

Brand Representation

The videos your business creates are an extension of your brand, just like your  website, email campaigns, and printed materials are. A video’s planning, scripting, shooting, and editing  can take a lot of time. To safeguard and improve the reputation of your business and demonstrate your  concern for your audience, make sure your clips look and sound professional. 

By collaborating with a commercial video production company, you can make sure that your film is of the  highest caliber, presents professionally, and accurately represents your brand. A skilled commercial video  production team can take your project from beginning to completion with reasonably ease and efficiency,  whether it be corporate videos that highlight your services or products or event videos that demonstrate  

what you’re all about.  

Captures Audience

Promotional videos are a powerful tool for capturing the attention of your target  audience and effectively delivering your message in the modern digital world. To guarantee that you have  your target’s attention for a sufficient amount of time to communicate adequately, it is crucial to select a  promotional video business that possesses both videography and storytelling expertise. The promotional  video you produce will stand out from the crowd, meet industry standards, and have all the elements  required to emotionally connect viewers if you choose a professional videography business. 

105.1 million Americans view videos online every day, up 43% from 73.7 million in 2010, according to  comScore’s 2012 US Digital Future In Focus report. The length and file size of the 239 videos the average  user watches each month are growing. Online video of higher quality is becoming more and more  expected as more television viewers switch to the web or connect their computers to their TVs. The  lifespan and worth of your video strategy and assets can be increased by capturing higher-quality video  today as standards rise. 

 Improves User Onboarding

 Videos are a versatile marketing tool. They can also be incredibly successful in  recruiting, educating, and inspiring staff. 

If onboarding presents a problem for your company, you should make a video investment. Videos have  the power to transform a new employee’s first day from dull and awkward to thrilling and motivating.  There are a few creative methods you use video to onboard new staff. 

Why not invite your outgoing employee to make a “handover” film for the new applicant in addition to  the apparent training videos? This might be a straightforward straight-to-camera film that offers loads of  suggestions and insider knowledge from the last contender. 

Increase social media interaction

Social networking is being replaced by video. 500 million people on  Facebook alone now watch eight billion videos on average every day. Because they stand out to viewers  scanning through their newsfeed, these kinds of films aid in fostering social engagement. With video, you  are providing someone with an interesting piece of content that they can watch, enjoy, and share with 

their friends, but a basic text post doesn’t really inspire much more involvement than a like here and a  retweet there. 

Viewers of that video might be directed to more videos you’ve produced. A video advertisement would be  shared more frequently than a static one, according to a survey of social media users, with 34% saying  this. 

Marketing strategy

Any company looking to develop an effective marketing strategy would be wise to  invest in professional video creation services. Professionally produced videos not only have higher quality,  but they can also be adapted to fit many forms of digital media, from website content to social media  posts, and they can help create strong messages that potential customers will remember and positively  respond to.  

There’s no denying the power of a well-made video when it comes to boosting brand awareness and  attracting viewers, whether it’s for making engaging tutorials or explanation videos, advertising a new  good or service with the aid of sophisticated animations, or highlighting company values in heartwarming  tales. 

Need Help With Video Production Services in Pune? Call Now! 

With MAD designs you get multiple branding solutions. We can help you make your brand one-of-a-kind and stand  out from the crowd. We do not just provide services but actually connect with you, and understand your brand  and your vision. We keep in mind the consumer trends, the industry, your needs, and your vision to take your  brand to great heights with our affordable and accessible video production services. Want to get the video developed for your  brand? Talk to our experts at +91 8698251984.

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