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  • December 14, 2022
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Being an intangible service requiring a lot of time before measurable results are seen, SEO is challenging. It is difficult to exactly chalk out what do SEO companies do to rank websites on Google, as every agency might have their own strategies and execution. The best course of action, however, is to have a good, experienced SEO agency on the team, and to trust their process.

This brings us to the question of ‘how do SEO companies work?’. The more you are able to understand the functioning and working of an SEO agency, the easier it is to choose the best one for your business.

The Importance of Increasing Your Website Visibility on Google

Studies show that Google receives more than 99,000 searches every second (Internet Live Stats, 2022)! With an estimated 2 billion websites fighting for a spot on the first page of Google, how do you get noticed by your potential customers online?

If that’s not all, here are a few mind-blowing statistics that explain why you need to start focusing more on SEO for your website, before it’s too late:

  • 46% of all online searches on Google are for local businesses nearby. (
  • 76% of people do a Google search on their smartphones, and visit the business on the same day, followed with a purchase rate of 28%. (Google/IPSOS)
  • Top-listed sites on the first page of Google search show an average click-through rate of 32%. (Advanced Web Ranking)
  • Leads received from Google have a conversion rate of 14.6%, whereas the conversion rate through outbound leads, like emails and cold-calling, is 1.7%. (Intergrowth)

These numbers are just the tip of the iceberg when it comes to the actual benefits of SEO, and a few reasons why your business needs to invest in a good SEO company as your partner.

What is an SEO Company

SEO is something that requires intrinsic knowledge of how online search engines work. SEO agencies are specialists in this field, who help your business with developing your website into an indispensable sales tool. The first place where customers go, for finding what they need, is online. In fact, Google statistics show that 90% customers search online to find the business they want, before making any purchase (BrightLocal). What SEO agencies do is ensure that your name comes up on these online searches, be it on Google, Bing or any other search engine, when these customers are looking for the products or services that you provide.

How SEO Companies Work

SEO companies undertake different online and offline activities to constantly monitor your website’s online presence and make your website profitable for your business.

They work on 4 fronts to do this:

Optimize the performance of website, including its speed, user-friendliness, load-time, etc.

  • Generate more traffic on the site through increased visibility.
  • Generates quality leads through keyword targeting and filters.
  • Increases credibility of the company and builds trust among customers.

In short, what an SEO company does is optimize your website’s visibility and performance so that customers can not only find you online easily, but engage with you for business.

What Do SEO Companies Do

The reason why we emphasize on having a GOOD SEO partner is because SEO is not an easy task, or a one-time thing. SEO, itself, is of two types, based on the method used by the company to achieve a higher ranking:

White-hat SEO

An ethical approach to SEO, where the company carries out legitimate activities and methods to achieve Google ranking.

Black-hat SEO

Companies that use unethical methods and unlawful tactics to swiftly get rankings.

What a good SEO agency does is make use of white-hat SEO practices, to get the desired results in the right way. This includes a list of more than 200 activities, both on-page and off-page, to maintain a good ranking. A few of these activities are as follows:

  • Develop a customized SEO strategy for your business requirements.
  • Ensure that your website remains secure. (HTTP v/s HTTPS)
  • Check for mobile-friendliness of the site, as more than 70% of the traffic is through smartphones.
  • Keep track of loading-time of the website, to make it faster
  • Generate good quality backlinks to the website
  • Optimize the images, alt-tags, and metadata of the website for it to be easily discovered by Google crawlers.
  • Make correct schema markups and remove any broken links on the site, as well as bug fixes.
  • Recommend content quality and use effective keywords on the website.
  • Make sure that the site code remains clean and well-structured, for optimized performance.
  • Server optimization and indexing of all pages.
  • Carry out optimization of different off-page factors.

What are the Benefits of Working with a SEO company

A SEO company is not much different from an ideal, hard-working employee. Working with a trusted partner gives for your SEO, gives you the confidence of achieving your SEO goals faster, and in the right manner. But apart from the obvious, there is a lot more to be gained through this partnership.

Here are a few benefits of working with a SEO company:

Bring in technical know-how

An SEO agency is usually a team of experts, with each member, further having specialized skill-sets. This can range from content managers, coders, programmers, project managers, analysts and so on. As an individual, it becomes almost impossible to have the complete knowledge of all the different aspects of SEO.


Hiring a SEO company brings in accountability, which in-turn, leads to better execution. SEO being a long-term commitment, there is a need for a systematic and disciplined approach to carry out different SEO activities with consistency, and this is what SEO companies do.

Saves Time

SEO is a, without a doubt, a time-consuming process. With time being the most valuable resource for any business, it becomes a good decision to outsource SEO activities, instead of trying to do it in-house.

Generate quality leads

If done right, SEO is one of the most effective lead-generating tools in the market today. No other tool gives a better response than a great online presence. With SEO agencies knowing the best ways to use keywords and to capture the attention of the right target-audience, they are able to generate far more leads, than if SEO was done in-house or by a single person.

Ensure maximum ROI from your website

It is usually seen that businesses develop a website as a brand identity. However, they fail to make use of it as an optimized tool that can do more than just share company information. What SEO companies do through SEO, is not just generate leads, but create an end-to-end experience for potential customers, build their trust on the business and expand the business reach as much as possible, locally as well as globally.

How Much Do SEO Companies Charge

SEO is complicated for the untrained and it can be confusing for businesses to understand the pricing given by SEO agencies. There is a wide range of pricing available in the market, which depends on various factors like the work done, the reputation of the agency, the number of hours spent for SEO, etc. When choosing the best SEO agency for your business, it is important to look at what they have to offer, and then decide on whether they are worth the price and efforts. In case you’d like to learn in detail, of how much SEO agencies charge, you can read our previous blog on the topic.

Is It Worth Hiring an SEO Agency

If your business has a website that doesn’t generate sales leads for you, it is as good as being non-existent. SEO makes this possible. The only catch is to find the right SEO partner who can help you achieve this goal. Hiring the right SEO agency for your business is worth every penny spent. In fact, if you want help to understand the pricing structure of an SEO agency, you can read our blog on pricing for SEO.

Hire the Best SEO Agency Near You in Pune, India

A good SEO-friendly website is a must-have if you are serious about taking your business to the next level. Though it might be confusing what an SEO agency does, they are, nonetheless, an important part of your branding and marketing team.

With more than a decade of experience, MAD Designs is one of the most trusted names as an SEO agency in Pune, India, along with providing end-to-end services in branding.

If you are on the look out for a dependable SEO company to rank your website on the first page of Google, talk to our experts at

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