Why Do Businesses Need a Brand Consultancy?
- August 23, 2022
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The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and IKEA might have convinced people that making and setting up their own furniture is exciting. But, as a business owner, do you think that the idea of ‘creating your own Brand’ is a smart business move?
A brand consultant is necessary for a business to understand exactly how to position itself amidst its competition. Branding requires multiple factors to be juggled and monitored; the online presence of...
How to Choose a Brand Consultancy in India?
- August 23, 2022
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India has always been a lucrative market for businesses, considering its wide demography, increasing per capita income, huge spending capacity of the masses and the openness of the audience to try out emerging trends. No wonder every big and small company wants to explore this potential and enter the Indian market. However, this scenario brings along with it, a completely new set of challenges, especially for small businesses. A country being recognized as a start-up hub, also means that the rate at which start-ups fail is high. As the competition...
The Cost of Digital Productivity
- April 23, 2021
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I am thinking of upgrading my Mac to a newer version. I casually spoke to my friend about it and discussion soon turned towards the economics of buying a new laptop.
Many of us make impulsive decisions about laptops. When we want to use it as a tool to run a business,we should be far more calculative, look for return on investment and still respect emotional aspects of it.
Is current hardware becoming bottleneck for your productivity?
Is it taking too long to render graphics? Does your code take too long to...
Difference between Content Writing and Blogging
- April 23, 2021
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Content Marketing has been the buzz word on everyone’s lips for a while now, but a lot of people still don’t understand how it really differs from brand blogging.
Content continues to be the backbone of an integrated digital approach to marketing. That means it also needs strategy behind it so that it reaps the rewards you’re looking for. The truth is that blogging and Content Marketing each offer audiences something completely different.
In short, blogging helps tell a story about your company and lets customers know that you care; while Content...
Marketing Trends that will impact consumers in 2020
- September 17, 2020
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Technology is constantly changing how we communicate and has brought new and innovative opportunities to engage with customers.
But it has also brought problems of over-targeting and over-frequency. Today’s consumers are bombarded with marketing messages across a multitude of channels and there’s little suggestion these volumes will be reduced as we move into the next decade
This blizzard of messages sent globally every day includes:
293 billion emails 23 billion text messages 65 billion WhatsApp messagesNot to mention the plethora of messages delivered over longer-established channels. There’s even been research into ‘adverts in space’ in...
SEO Trends in 2020
- February 03, 2020
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With the New Year 2020 new quests, new trends are in the offing for us. If you are a potential marketer, then you would have noticed the changing SEO trends.
As a Brand consultancy in Pune we make sure we are at the top of any new digital marketing trends that are on the way. Similarly, SEO has become a huge part of the digital marketing world and these trends will help you keep your SEO game strong.
To keep up your site’s high rankings or to enhance a website from base...