Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels by projecting themselves bigger than they are in reality. The problem lies in the fact that these companies have the biggest misconceptions that “constantly branding themselves and carrying out branding activities is what consists of a Brand Strategy. Then there is a small part of the crowd who haven’t even heard the term.

In reality, a branding strategy is never about the branding activities which need to...

In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can rate yourself between 1-10. (This will help you to determine your brand strength.)

1) Are the purpose, vision, mission and brand values embedded in every team member’s thought process? Do they...

Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding. Branding conveys meaning, but only when backed up with colors, does it produce a cohesive and strong identity.

There are many factors worth considering in choosing colors for a brand or a business product such as what is the nature of the product? Is it a service or product you are selling? Are the potential consumers old or young? Is your product prestigious or just something that...

Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor that shapes understanding and expectations. And this approach is equally effective in branding.

Every renowned brand owns its tone. It’s something to which brand is stuck for a long long time. whatever happens, this tone doesn’t change. This tone is nothing but a brand metaphor. This increases the intensity of retaining information in customers’ mind and enhances its recall value.

Metaphors are powerful communication tools in branding. They...

The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and rightfully so. After all, opposites do attract and there is a little bit of good in every evil, right?When we try applying it in our lives, we see how it is not far from reality! But does it stay true to branding as well? It does become an interesting thought…

The Yin (or the black part) signifies the darker part of your branding. It may be a...