There was a time when people used to relate branding to designing. ‘The better your designs, the better your branding’ was the common notion amongst marketers. However, as branding evolved, they soon realized the importance of the words to compliment the designs. Today, words and content are equally, if not less, important in grabbing the attention of your customers. However, being a game of psychology, there are various tricks which a marketer can subtly use to attract clients; e.g., just using the right words. After all, isn’t it appealing to...

While young, I used to watch the popular show ‘Kaun Banega Crorepati’ (KBC). While seeing it, I used to wonder – are those questions really worth the price tag??

Most of the initial questions were so easy. They made me feel that winning the game was a child’s play. Also, I remember feeling SO frustrated when those sitting on the HOT seat gave stupid answers to silly questions. I so wanted to tell them (as if they could hear me) that they were completely off beat!

Keeping the frustration aside, let us...

Ever wondered why companies today are a really stressing into getting that perfect website for their business? Is it just because everyone else is doing it? Or, is it because the website has become one of the most crucial tools for any brand’s identity? The answer definitely lies somewhere near the latter one.

With its growing importance, today, it is imperative to maintain a good website which can represent your brand and tell your customers exactly who you are. Here are a few dos and don’ts for you to consider before...