Year: 2019

[vc_row][vc_column][vc_column_text]In today's era, more than ever, it is time to rethink or regularly evaluate the brand's performance. This helps the CMOS, decision makers and strategists to take a call on…

[vc_row][vc_column][vc_column_text]Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding. Branding conveys meaning, but only when…

[vc_row][vc_column][vc_column_text]Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor that shapes understanding and expectations. And…

[vc_row][vc_column][vc_column_text]The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and rightfully so. After all, opposites do…

[vc_row][vc_column][vc_column_text]There was a time when people used to relate branding to designing. 'The better your designs, the better your branding' was the common notion amongst marketers. However, as branding evolved,…

[vc_row][vc_column][vc_column_text]While young, I used to watch the popular show 'Kaun Banega Crorepati' (KBC). While seeing it, I used to wonder - are those questions really worth the price tag??[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Most of…

[vc_row][vc_column][vc_column_text]Ever wondered why companies today are a really stressing into getting that perfect website for their business? Is it just because everyone else is doing it? Or, is it because…