Mad Designs-Leading Brand Consultancy Firm in Pune,India

SKF Case study

SKF is a leading bearing and seal manufacturing company. The company manufactures and supplies bearings, seals, lubrication and lubrication systems, maintenance products,mechatronics products, power transmission products, condition monitoring systems and related services globally.

client

Main roles

Category

Project timeline

Launch project

The challenge.

SKF faced major challenges in terms of safeguarding their identity. The faced cases where traders have misused SKF's AID (Authorized Industrial Distributor) certificate.

The AID was forged or copied regular text information and further misused. QR code forging was also witnessed. It was difficult to maintain security amongst the traders. They realized a need for additional security, something that will secure their trades.


Unauthorized breakthroughs needed to be avoided. To restrict the misuse of these certificates it was necessary to step up to an advanced level of security.

Approach

Their approach towards us was for solutions regarding the challenges they were facing. Research and how such unauthorized actions can be prevented were the concerns they brought to us.

Work done

Considering all the challenges they were facing we took into consideration their concerns and worked on unique QR codes. Each code we generated unique ID which cannot be copied or generated on any other device.  A lot of research and dedicated efforts help us overcoming this challenge.

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01. Meet

To get a new project underway, we like to meet all client stakeholders face-to-face. Our initial meeting helps us identify and understand your business objectives and figure out how we can help. Think of this as a fact-finding session with us asking you important questions.

02. Research

Before starting our work, we like to ensure we understand exactly what we are dealing with. This involves some deep exploring into your company business, your competitors, your target audience and, most importantly, what you want to achieve.

03. Concept

Now that we know what we've got our paws on, we can begin to explore all the possible avenues your business can take. With our creative tails wagging, this is the stage where no idea is a bad idea; really anything goes into the pot.

04. Develop

Once we've agreed on what you are after and which direction to go in, we chew the bones for a few hours, come up with a stunning, more refined concept and present it to you for approval.

05. Launch

This is where the final solution is pieced together, always meeting your requirements and always on time. When you work with the MAD Designs you become one of the pack so we like to establish a real relationship. This means we'll stand by you throughout the entirety of current and future projects.

Result

Well thought suggestions were given which have been proved helpful to their business. It is now fully secure and away from any kind of unauthorized actions. Unique QR codes have proved successful in their trades and overall business. A full proof forgery was given to avoid future challenges.

Our client is happy.

"Superb Team and amazing people to work with. Had got some branding work done and the project was completed within the set dead line. "

Pradeep Bhandari, SKF

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