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MAD Designs- Pune's first ever BRANDING School

Content Writing Course

(Course Duration: 3 months)

Course Details:

The course is designed in a holistic manner to understand the need of today’s marketer and to build a successful career in content marketing. For those who have a flair for writing and look forward to create a lucrative career, this course offers valuable inputs which mold your skills and give you a detailed insight to the world of Content Writing.

Course Syllabus:

Basics of Content Writing

  • Need and Scope of Content Writers
  • Jobs in the market and Business Opportunities
  • Skill set of a professional content writer
  • The past, present and future of content

Grammar: Back to School

  • Advanced English and Grammar
  • Applied use of Grammar in Marketing
  • Active Voice / Passive Voice
  • International Writing

Communication, Concepts and Ideation

  • Communication as a Marketing tool
  • Verbal / Non-Verbal Communication
  • Understanding the Balance between Clients and their Customers
  • Brainstorming techniques
  • Project Planning Techniques
  • The process of ideation
  • Coming up with Name Suggestions/Taglines

Corporate Content Writing

  • Writing Vision/Mission/Values/Goals
  • Formal Mails
  • MOM
  • Templates
  • Documents
  • Company Profile
  • Questionnaires
  • Adapting to particular domain

Online Content Marketing

  • Writing for Social Media
  • Blog Writing
  • Website Content Writing
  • Engaging Online Clients
  • Writing for Google AdWords
  • SEO Based Content Writing
  • Script Writing for Video

Writing for the world

  • Advertising and Content
  • Writing Books
  • Abstract Writing
  • Miscellaneous Writing

Skill Development and On field Practicals

  • Soft Skills Development
  • Real-time Project Access
  • Practicals and Applied Assignments



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