If you're unsure about paying for social media advertising, here's a status update. More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small business advertising on Facebook has doubled to 50 million in recent months. Paid social media advertising is very different from traditional outbound advertising. If you are looking for a lead generation company in Pune, we can help.
Enhance Your Targeting-
Paid advertising on social media gives you complete control over who sees your ad. Each platform offers a plethora of targeting parameters. Beyond basic user demographics, you can choose from psychographic factors such as interests, hobbies, personality types, and more. Upload a list of contacts to target, or create a lookalike audience that resembles your existing contacts. This is a powerful way to both expand and engage your ideal audience at once. Facebook also lets you retarget social users who've already visited your website. Simply install the Facebook retargeting pixel on your site and previous visitors will see ads for your company in their News Feed. Being a brand consultancy in Pune, we always look forward to enhance your brand.
Boost Brand Awareness
Social media advertising which also means digital marketing company in pune is a cost-effective way to create exposure for your brand. If your business appears in the news feed regularly, people will start to recognize you. Recognition will enhance your credibility, plus drive engagement and purchasing behavior. Consider that 80% of its users follow at least one brand on Instagram. Of this majority group, at least 30% of users have purchased a product they discovered on Instagram. When generating awareness, serve ads that are both informative and memorable. In the following example, UberEats uses an Instagram video to introduce their service to users at mealtime.
Access Mobile Users Anytime
The penetration of social media advertising is unparalleled. According to Pew Research, 80% of time spent on social media is spent on a mobile device. When users want to find, know, or purchase - a social media advertising campaign will help you to reach your audience in that moment. The most effective ads emulate the organic content of their native platform.
Why Pay for Social Media Advertising?
As organic reach on social networks continues to fall, paid social media advertising should be on the top of your mind. As a result, businesses of all sizes are changing their social media strategies to include paid media. Paid Campaigns allows you to amplify reach, enhance targeting, and drive greater results.