- GOALS:
- Establishing an online presence, Increasing brand exposure, Designing Email communication & Mobile App Content, Overall Handling of Social Media Accounts, Content Writing & Proofreading
- CREATING SOCIAL MEDIA:
- Calendars, Videos, Posts, Contests, Polls
About Project
IAMIN World promotes Financial Literacy through comic educational episodes and Numberless Prepaid Cards.
Despite being a startup, the company had well-developed plans for executing its product (Mobile Application) for kids and teens in Grade 1 to 12. With the our help, the company designed its virtual appearance from scratch and increased its brand exposure by more than x2 times.
The Challenge
- Budget Constraints of a startup company
- Parallelly managing the execution of
- Strategizing delivery
- Optimizing social media campaigns for better reach
- Creating a web design for enticing parents and kids equalling
Approach
Starting from scratch, MAD Designs was blessed with the creative freedom to create a website that stands out in the industry. For this project, we took a comprehensive approach to create the online presence of the brand.
Our priorities were chalked out as:
- Web development
- Content writing for webpages
- Web design
- Social profile creation
- Designing Social Media Calendar
- Researching the best time and days to post on each platform
- Creating a Social Media Campaign for advertisements
- Designing custom videos for social media
- Designing email templates and content
- Content for in-app notifications
- Organic Marketing
- Inorganic Marketing
Result
Within 3 months of MAD Designs x IAMIN World, the collaboration generated these jaw-dropping results.