Ever wondered why companies today are a really stressing into getting that perfect website for their business? Is it just because everyone else is doing it? Or, is it because the website has become one of the most crucial tools for any brand's identity? The answer definitely lies somewhere near the latter one.
With its growing importance, today, it is imperative to maintain a good website which can represent your brand and tell your customers exactly who you are. Here are a few dos and don'ts for you to consider before you start working on your website:
- The type of website:
Even before you begin, a quick check on what type of website will be created must be kept in mind so that the website can be designed accordingly. A website can be either of the following:
- The domain name:
This has to rank top on your priority list as your domain name is exactly what your customers will know your website by. In the earlier days, '.com' websites were the most popular. Though they are still the preferred domain, today there are a number of available choices for businesses. Organizations can have '.org' domain, networking sites can have '.net', local businesses can choose between '.in' as well as '.co.in'... and so on.
- The website name:
Of course, the first choice in choosing your website name might always be the company name itself. However, many a times, the domain name is already taken or out of budget. So the name can be added with suffixes or prefixes. For e.g, if the Mutual Funds regulatory board of India recently started their website 'www.mutualfundssahihai.com' to add their tag line 'sahihai' in their web name.
- Building your own website:
Today, there are many website builder sites which help you to create your own websites through readymade templates. Many of them also provide free website-building service and charge only for the domain name, server space and maintenance. However, for a layman, it might be difficult to go through the setting up process and there is a high possibility of the website looking like an amateur.
- Choosing hosting space:
The server space is one of the biggest factors to support a good website. A weak server, if constantly down, means the website becomes unreachable. Also, as the entire data is saved on the server, it is an imperative decision from the point of security and maintenance. You can choose from individual servers, shared servers or unlimited hosting space options, each having their own merits.
- Stock images:
A website without pictures and videos becomes monotonous and dull. Many a times, companies want to add their own photos or videos but the screen size, picture quality and other things don't match. At other times, companies don't want to use their real images and just want to add general images. In either scenario, once can buy stock photos from various sites and use them wherever required. Websites like Shutterstock, imagesbazaar, 123RF, iStock, etc. have a huge collection to choose from.
- SEO friendly:
There are a lot of tricks which can be implemented in the website for optimization. The biggest trick is to know these small tricks. Making a website SEO friendly is not as easy as just adding keywords in your content. There is the website loading time, the meta tags, the plagiarism threat and many other factors. SEO for the website has become equally important as the website itself.
The entire process, though it looks simple, is pretty intricate, with the entire website collapsing on one missing link. This is one of the biggest reasons to hire professional web designers and developers who can help you out. MAD Designs, over the years, have helped 200+ companies and individuals to build their professional websites. Their expertise in this field remains unmatched. So if you are planning on creating your own website, do connect with us at firstname.lastname@example.org and we will help you build your dream website.