In today's era, more than ever, it is time to rethink or regularly evaluate the brand's performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can rate yourself between 1-10. (This will help you to determine your brand strength.)
Bottom line, keeping close tabs on how your brand is performing is always a good idea. How will you understand whether your brand is improving if you don’t measure its effectiveness? Unless you measure it, you won't be able to manage it.
Once a brand's performance is known, it is easier to determine various brand optimization techniques to improve the power of the brand.