IAMIN World promotes Financial Literacy through comic educational episodes and Numberless Prepaid Cards.

Despite being a startup, the company had well-developed plans for executing its product (Mobile Application) for kids and teens in Grade 1 to 12. With the our help, the company designed its virtual appearance from scratch and increased its brand exposure by more than x2 times.

Launch project

The challenge.

• Budget Constraints of a startup company
• Parallelly managing the execution of:
• Strategizing delivery
• Optimizing social media campaigns for better reach
• Creating a web design for enticing parents and kids equalling

Approach

Starting from scratch, MAD Designs was blessed with the creative freedom to create a website that stands out in the industry. For this project, we took a comprehensive approach to create the online presence of the brand.

Our priorities were chalked out as:

• Web development
• Content writing for webpages
• Web design
• Social profile creation
• Designing Social Media Calendar
• Researching the best time and days to post on each platform
• Creating a Social Media Campaign for advertisements
• Designing custom videos for social media
• Designing email templates and content
• Content for in-app notifications
• Organic Marketing
• Inorganic Marketing