Tata Nano termed as ‘People’s Car’ was revealed first at Delhi Auto Show 2008 and the very eye-catching fact was its price tag. It lured the middle-class consumers as it was available at Rs. 100,000.
SnapChat was in use by almost 77% college students daily and in 2014 it became clear platform to engage with audience. SnapChat had high engagement levels in 2015 and was received with enthusiasm.
“Surely this will be a huge success!!” This might have been the first thought of the management at TROPICANA as they planned on venturing out with a completely new packaging for their Orange Juice.