People nowadays use the term 'Digital' a lot more than they ever did. They also mention that we live in a digital era and the future is digital, have we ever thought why...? Still thinking? Let us tell you! For Baby Boomers and Gen X, it just might be a strange and bizarre concept! We look around and notice digitalization in our everyday life more than ever. Digital Media has become a fifth necessity, right after mobile phones. But in this age, we end up doing everything digitally. May it be the exchange of real-time personalized messages, ordering online merchandise or even food! According to Forbes, 82% of consumers conduct research online, while Tech Crunch reports that 79% of people shop online.
Digital World Add growth prediction-
Digitalization has changed the overall perception towards life. The youth and the forthcoming generations are even more tech-savvy! A 6-year-old operates a cell phone Like a Pro! There are various 'Pros and Cons' of Digitalization, like it is rightly said that every coin has two sides. But now, when we address 'Digital Marketing' in specific, we think there are more pros than cons.We will be jotting them down for you, but before we do that, do you really want to know how Digital Marketing actually works? Digital Marketing is marketing your brand/product online through digital mediums.
Here are a few benefits of digital benefits-
For e.g. Residing in Mumbai, we have no idea about what brands are advertising in the UK via mediums such as newspapers, hoardings, etc.
Perhaps the most important benefit in this particular list is Reach. Irrespective of your industry or business, there is a good chance that your audiences or buyers are spending their time on social media channels like Facebook or Instagram.
eMarketing states that one-third of the earth's population uses social media platforms regularly. When we portray our content on Social Media or a Website/Blog, it is possible for the user to make it accessible globally and to gain a wider reach for the same content. This makes it easier for marketers to influence the prospects in half the marketing budget spends!
2. Cost Efficient: Why spend a bomb on a temporary print media article when the same amount can cover various Digital Marketing activities? Traditional media also falls short in generating brand resonance, which is the basic fundamental of every marketer's vision. If a brand fails to evoke a certain emotion within their prospects, then all the marketing efforts can be easily poured down the drain! While traditional marketing bears various hidden costs, the only cost that digital marketing bears is time! Your content marketing efforts and strategies take time to work their magic. Moreover, there are various digital marketing tactics such as pay-per-click, SEO and social media advertising that can generate quicker results!! What we mean to say is, if you spend on Online Platforms, they enable you to retain your content for ages and the content is accessible for the audiences to view as per their convenience. The more it retains with the audience, the faster the brand will grow.
3. Accessibility: How often do you turn to Google or any other search engine for any information you need? The same idea can be applied to your consumer behaviour! The best part of digital marketing is that it allows you to connect with consumers who browse content on their mobile devices. The accessibility of Digital Content is a lot more than any other medium. The main reason is that an individual has access to the brand's content 24/7 without any constraints, which in turn helps in building brand confidence. For e.g., If a user from the USA wants to check out a brand which is present in India, he has access to the content present online without worrying about having to get in touch with the company.
Conclusion- Back in our days, we used to read books to pass our time, but now YouTube is the ultimate solution for a kid's entertainment. We believe this is the reason why people call our future to be digital. As you can see, there are numerous benefits of digital marketing, and offers the best possible ways to reach your customers! Naturally, the question arises, how do I get started? It's crucial to have a sound digital marketing strategy before you begin creating, distributing or launching any digital ad campaign. You have to scrutinize and consider your set business goals while formulating your marketing goals, after which, you have to create customer personas, determine the digital marketing strategies that are completely apt, and develop a plan for implementation and measurement. If you are looking out for such digital marketing experts, MAD Designs is here at your service! Our team of mixed bag professionals will enable your business to take advantage of the many benefits digital marketing has got to offer! We provide a variety of services such as Social Media Marketing, Search Engine Optimization, Social Media Management, and more! Ready to boost your digital marketing efforts? Drop us a mail on firstname.lastname@example.org.