MAD Designs-The Branding Workshop-registration form
MAD Designs- Pune's first ever BRANDING WORKSHOP

The Branding Workshop – 9th August 2017

Pune's first ever BRANDING WORKSHOP was conducted on 9th Aug 2017 and surpassed the expectations of all our participants. The participants present in their business-cycles from start-ups, entrepreneurs to representatives of well-established MNCs, pioneered the workshop with an intense session of activities, discussions and planning.

What the Workshop Encompassed?

Understanding the difference

  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Brand Core Values


  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Brand Core Values

Understanding Difference between business, brand, branding & Identity

Understanding the difference

  • Traditional Vs. Digital Marketing
  • Sales & Marketing

Tools for Brand Establishment

  • Print Media
  • Website
  • SEO
  • SMM


  • How do you know which tool will be most impactful for your business?
  • Where to invest?
  • What to expect?
  • Who are your audience?

Learning Diary and Open House

Key Facilitators



Rupinder Kaur

Rupinder is a Results Coach, a thought leader and a facilitator guiding and transforming leaders, entrepreneurs, organizations, teams and individuals through coaching and training. Rupinder has catered to top brands from 21 different industries, globally, in last 15 years for accelerating performance to meet business objectives.She designs and delivers uncommonly transformative and enjoyable learning events. Her ‘brain-based’ approach in delivery brings out the best in people and their thinking for strategic clarity and higher performance.


MOHANA BASRAN- Brand Consultant

Mohana Basran

Mohana is the Founder and Director of MAD Designs, an organization that helps business owners and corporates build ‘brands’ out of businesses.
A provocative business thinker, Mohana advises her clients to lead the market through innovative approach ensuring future competitiveness. Her creative artwork and designs have been faces of many renowned brands in multiple industries. A brand consultant, a creative artist, a negotiator, an entrepreneur and a visionary may be just a few from the list of words which can describe her persona.



Guest Speaker: Mr. Dhiren Gupte
(Founder & Managing Director, MARKS PRYOR)

With his strong conceptual understanding & business acumen, coupled with 25 years of experience in the field of Metal Indentation Marking Systems, Mr. Dhiren Gupte has been the Chief Architect for inception of MARKS PRYOR. Being a Mechanical Engineer by profession, his professional career personifies the quality orientation that Marks has aspired for and has modeled its service delivery process on. As recognition, for his outstanding achievements he has been awarded & felicitated at the National level. He is a strong believer of Corporate Social Responsibility and has initiated actions for the achievement of long term objectives.

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