Mad Designs-Leading Brand Consultancy Firm in Pune,India

Kri Yoga

Kriyoga was one of the founder of Yoga schools in Thailand.The authentic methods at KRI YOGA yoga classes in Bangkok bring about a proper balance and unfold your dormant potential, creating opportunities for a new, happy and joyful life. It is the Yoga for the 21st century built on the foundations of 5,000-year-old physical and mental science combined with the wisdom of Ayurveda.


Main roles


Project timeline

Launch project

The challenge.

Kriyoga was one of the founder of Yoga schools in Thailand. Growing competition forced them to focus on marketing & positioning themselves right in the market.

The challenge before us was to work with an established brand, delve into its rich legacy and position it a notch higher. It called for a deep understanding of what KRIYOGA stood for and where we could take the brand.

The solution.

Website + Social Media Marketing + Search Engine Optimization + Video shoots + Brochure designing + Content strategy development for social media marketing.

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01. Meet

To get a new project underway, we like to meet all client stakeholders face-to-face. Our initial meeting helps us identify and understand your business objectives and figure out how we can help. Think of this as a fact-finding session with us asking you important questions.

02. Research

Before starting our work, we like to ensure we understand exactly what we are dealing with. This involves some deep exploring into your company business, your competitors, your target audience and, most importantly, what you want to achieve.

03. Concept

Now that we know what we've got our paws on, we can begin to explore all the possible avenues your business can take. With our creative tails wagging, this is the stage where no idea is a bad idea; really anything goes into the pot.

04. Develop

Once we've agreed on what you are after and which direction to go in, we chew the bones for a few hours, come up with a stunning, more refined concept and present it to you for approval.

05. Launch

This is where the final solution is pieced together, always meeting your requirements and always on time. When you work with the MAD Designs you become one of the pack so we like to establish a real relationship. This means we'll stand by you throughout the entirety of current and future projects.

The result.

Website ranking has improved and the social media content has created a lot of engagement with the users and followers. The brochures and marketing material has helped generate a lot of interest with the prospects and the walk-in’s for classes has resulted in higher sign-ups. When we started brand consultancy with Kriyoga, the first thing we noticed was that the competition was also working very hard to become visible. Our focused approach and customer-centric strategy extended their identity from brochures to a website to social media content in a successful way.

The results started showing within two months and there was a big increase in website traffic. From 3,000 unique visitors per month, traffic jumped to 25,000 unique visitors per month.

Our client is happy.

"The team at MAD Designs is like a wisp of fresh air.  What impress me about them is, that every single time they understand what our brand really want, suggest brilliant campaign ideas and manage to execute it seamlessly. "

- Master Kamal, Founder- Kri Yoga

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