On the outset, writing content may seem like child’s play. Also, it might be one of the first things on your list which can be neglected or cut-down due to budget restraints. However, if it was that writing content was easy and ineffective, MNCs today would not have made it their highest priority.
Content goes far beyond just writing. It means expressing and getting through to the customers in the least possible words. For a brand to be successful, they must be able to convey to their audience their core values, their product strength, and company’s positives – all in minimum words.
To give you a perspective of the changing trend of Content Marketing, here are a few statistics which may leave you amazed:
- Content marketing costs 62% less than outbound marketing. However, it generates more than 3 times as many leads.
- Attractive content increases your website traffic by almost 7.8 times more than regular content.
- Auto-posting to Facebook decreases likes and comments by 70%.
No wonder marketers highly rely on the right content marketing for their products and services. Content is as much as an important sales tool as it is a branding tool. When the company has a clear idea of the message it needs to get across to its audience, it can lead to much higher sales outcome and company-customer interaction.
On an average, the time a customer spends on a particular advertisement is 7 seconds. And though graphics play a major role in grabbing attention for these 7 seconds, a witty tag line or a sarcastic comment can prove to be the crowd-puller. One of the best examples of a company using this opportunity is Amul. They have captured the attention of their customers for years with their signature graphics on latest events.
With the advent of digital marketing, the importance of content increased exponentially. Websites, social media, email marketing, blogs and videos have all become an integral part of Marketing Strategy for any company. Investing in content marketing will never be a waste of your finances. Instead, the absence of it might be a disaster with far reaching effects.
To get help from experts for your content marketing needs, do get in touch with MAD Designs today!!