In today’s rapidly evolving marketplace, a well-defined and executed brand strategy can set a business apart from its competitors and build a loyal customer base. At MAD Designs, we understand the nuances of branding and its impact on your business’s success. In this blog, we delve into the essential components of a successful brand strategy, offering insights and examples to guide you through crafting a brand that resonates deeply with your target audience.

Definition of Brand Strategy

A brand strategy can be described as a long-term plan for the development of a...

Marketers are constantly searching for newer ways to attract audiences. You will always find them devising memorable digital experiences to pique user interest. Now, with attention spans becoming shorter and competition getting fiercer, branding has gained prominence. Creating an eye-catching visual identity ain’t enough anymore. It’s more about building an engaging experience that strikes a chord with users.

Well, most brands rely on visuals to create first impressions. However, you have to continue the momentum to win over your audiences time and again. Trying to stay with the flow when branding...

What is Branding Agency? 

These organizations are very specialized in the services they provide. Their main objective is to assist in the creation, growth, upkeep, and improvement of brands. Their broad umbrella may include creative, design, and communication, but their primary emphasis will be on brand strategy via creating or updating brands. 

A branding firm will help your brand by getting to know your company, outlining your aims and objectives, and conveying these to the appropriate people. They will use this data to assist you develop a strategy to expand your brand...

What is a Video Production Company? 

A Video Production Company is a company of professionals who work towards making video content for marketing  purposes of other companies. Those videos could include ads, commercials, product intro, corporate training  videos etc. 

A video production company covers all stages of the film production process, from helping to create the initial  concept to exporting the final draft of the video. The steps along the process include creative consultation (coming  up with the initial ideas and plan), scripting, scheduling, providing the kit and crew, casting, shooting, editing, ...

What is Brand Audit?

Brand Audit is a great way to analyse where your brand stands in the market right now. It assesses your brand’s strengths and weaknesses to help you better understand what areas your brand can work upon. It aligns you with your goals in a way that helps you boost your brand’s performance.

What is the Purpose of a Brand Audit?

Brand Audit is like a regular health check-up. It helps you to know if your brand is on track or not.

It assists you to:

Identify your brand’s strengths and weaknesses. Understand...