Does Content Always Mean Words??

In the competition where everyone is in the race to grab attention of the customer, it has become imperative for businesses to project themselves as unique. Content acts as a very strong catalyst in this. Tag lines, websites, print ads, etc. all show the effects of a well-written communication. But we feel that it’s time to explore newer avenues. Digital...

Does your logo resonate with the “TREND”??

The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another one? However, today your logo acts more than a differentiator. It’s the first impression of your company, it’s the status symbol for your customers, a platform to showcase your creativity and ideals of your company. 2017,...

Does Your Content match your Message?

On the outset, writing content may seem like child’s play. Also, it might be one of the first things on your list which can be neglected or cut-down due to budget restraints. However, if it was that writing content was easy and ineffective, MNCs today would not have made it their highest priority. Content goes far beyond just writing. It...

Metaphors : Powerful tools for Branding

Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor that shapes understanding and expectations. And this approach is equally effective in branding. Every renowned brand owns its tone. It's something to which brand is stuck for a long long time. whatever happens, this tone doesn't...

Have you ever thought of evaluating your Brand’s performance?

In today's era, more than ever, it is time to rethink or regularly evaluate the brand's performance. This helps the CMOS, decision makers and strategists to take a call on the next move for improving the performance of the brand. A quick analysis ( no science )can be performed by answering few questions. Some can be as follows: You can...

Business or a brand – What do you own?

Wonder what you own is a business or a brand?? The difference between both is phenomenal. If you are thinking what actually differentiates a ‘brand’ from a ‘business’ and what can your venture be termed, ask yourself these questions. Do people instantly recognize your business by its name? Do they trust you and your merchandise because of who you are...

The Do’s and Don’ts for effective Social Media Marketing

Have dozens of social media posts on various platforms failed to bear fruits for your brand? Despite being all out on Facebook, Twitter, Instagram and God knows what, you have not been able to generate a single lead? This means that you have not done your homework well. Here are some quick do’s and don’ts of social media marketing which...

2017 digital marketing trends – Keep an eye on top 5

Needless to say, consumers’ evolving needs and changing priorities influence 2017’s digital marketing trends that top brands follow. Being attuned to what customers want becomes imperative for survival. Like every year, this element, along with several other factors, drive the digital marketing trend of 2017. This article is meant for all those who precisely want to know what one should...

5 graphic design trends you must watch out for in 2017

New year marks fresh beginnings in the graphic designing universe. Though some trends of 2016 will continue to remain popular, one can expect to see a lot of new and fascinating designs in 2017. Here are the 5 graphic design trends you must watch out for in 2017.       Minimalism With its roots in post–World War II Western...